Xprize founder says ‘humans behave better when they’re being watched’

By GrowthMax Agency Published June 26, 2026 • 4 min read

Xprize Founder Peter Diamandis on Global Surveillance

Peter Diamandis, founder of the Xprize Foundation, has joined the ranks of tech executives who believe global surveillance is a good idea, stating that “humans behave better when they’re being watched.” This sentiment echoes Oracle founder Larry Ellison’s prediction that “citizens will be on their best behavior” due to constant recording and reporting. This mirrors the 2010-era debates around China’s “Golden Shield” project, where a similar surveillance infrastructure was touted as a means to improve social order.

Diamandis’ comments follow a podcast interview with Will Marshall, CEO of Planet, the largest operator of Earth-observing satellites. Marshall emphasized that “no one can hide anymore” due to the proliferation of surveillance technology. This is not an empty claim, as the use of camera-laden cars, automated license plate readers, and home security systems like Ring has become increasingly widespread.

However, Diamandis’ views on surveillance are some of the most blunt, seeking to eradicate privacy altogether. He advises parents to teach their children to live with integrity, as “being seen costs you nothing.” This raises questions about the implications of a world with no “off the record” and who decides what behavior is deemed “good” or “honest.”

Diamandis’ Incentives and the Mechanics of Surveillance

As the founder of the Xprize Foundation, Diamandis’ incentives are tied to the advancement of technology and innovation. His views on surveillance may be influenced by the potential benefits of a “Sensor Ecosystem” that can provide radical transparency. However, this ecosystem is also controlled by powerful tech companies that may inherit the biases of their creators.

The operational mechanics of surveillance involve a complex web of technologies, including cameras, sensors, and data analytics. The use of AI-powered surveillance systems, like those developed by companies like Flock, raises concerns about accountability and the potential for abuse. Diamandis’ comments gloss over these concerns, instead focusing on the benefits of transparency.

The tradeoffs being made in the pursuit of surveillance are significant. While Diamandis argues that transparency can build trust, this trust is only achieved when the watching goes both ways. In a world where the technology is controlled by a few, this balance seems tricky to maintain. The cost of eroding privacy is a loss of autonomy and agency for individuals, which may have far-reaching consequences.

Winners and Losers in the Surveillance State

The winners in the surveillance state are likely to be the tech companies that control the infrastructure, such as Planet and Flock. These companies will have access to vast amounts of data, which can be used for a variety of purposes, including advertising and law enforcement. The losers will be individuals who value their privacy and autonomy.

Adjacent markets, such as the cybersecurity industry, may also be affected by the proliferation of surveillance technology. As more data becomes available, the need for robust security measures to protect this data will increase. However, the potential for abuse and exploitation of this data also increases.

The downstream effects of a surveillance state are far-reaching and complex. The erosion of privacy can have significant impacts on social norms and behaviors, leading to a culture of fear and mistrust. This can have long-term consequences for individuals, communities, and society as a whole.

The Skeptical Case: Questioning the Assumptions

The dominant narrative around surveillance is that it is necessary for safety and security. However, this assumption relies on the idea that the technology is neutral and that the benefits outweigh the costs. A skeptical view would argue that the technology is not neutral and that the costs of eroding privacy far outweigh any potential benefits.

Historical examples, such as the failed “Total Information Awareness” program in the early 2000s, demonstrate that the potential for abuse and exploitation of surveillance technology is real. The assumption that surveillance will lead to better behavior is also questionable, as it relies on a simplistic view of human behavior.

The Signal to Watch Next: Regulatory Decisions

The next verifiable event to watch is the regulatory decisions surrounding surveillance technology. The outcome of lawsuits, such as the one against Meta, will provide insight into how governments and courts view the use of surveillance technology. The introduction of new regulations, such as the proposed “American Data Privacy and Protection Act,” will also provide a signal about the direction of the industry.

These regulatory decisions will have a significant impact on the future of surveillance technology and the balance between transparency and privacy. As the technology continues to evolve, it is essential to monitor these developments closely to understand the implications for individuals and society.

What’s your take on this? Drop your perspective in the comments below.

By Alex Mercer, Senior Tech Analyst at TrendFlashy

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