Asian AI startups launch Mythos-like models

By GrowthMax Agency Published June 27, 2026 • 6 min read

Asian AI Startups Fill the Void Left by US Export Controls

The launch of Tulongfeng and Fugu, two AI models from Chinese and Japanese startups, marks a significant shift in the global AI landscape. This development mirrors the rise of Huawei in the 2010s, when the Chinese tech giant filled the void left by US companies in the global telecommunications market. The difference this time is that the US government’s ban on Anthropic’s Mythos and Fable 5 has created a power vacuum in the AI market, which Asian startups are eager to fill. The ban has not only hurt Anthropic’s revenue but also created an opportunity for local players to develop and market their own AI solutions.

The fact that these Asian startups are targeting the Japanese and Chinese markets specifically is not surprising, given the growing demand for AI solutions in these regions. However, what is noteworthy is that these startups are not just focusing on developing AI models that can compete with US-based companies but are also designing their products to be more adaptable to local languages and cultures. This approach is likely to give them an edge in the market, especially in regions where US-based companies have struggled to make inroads.

The launch of these AI models also highlights the growing importance of Asia in the global AI market. The region is home to some of the fastest-growing economies in the world, and its demand for AI solutions is expected to drive growth in the industry. The fact that Asian startups are now developing and marketing their own AI models is a testament to the region’s growing capabilities in this space.

The Decision Logic Behind the Launch of Tulongfeng and Fugu

While the launch of Tulongfeng and Fugu may seem like a coincidence, it is clear that the US government’s ban on Anthropic’s Mythos and Fable 5 has created a window of opportunity for Asian startups. Sakana AI, the Tokyo-based startup behind Fugu, has been working on its model for over a year, but the timing of the launch is undoubtedly strategic. By launching Fugu during the ban, Sakana AI is able to capitalize on the attention and interest generated by the US government’s decision.

The decision to launch Tulongfeng and Fugu also reflects the growing importance of AI in the cybersecurity space. The US government’s ban on Anthropic’s Mythos and Fable 5 has highlighted the risks associated with relying on US-based companies for AI solutions. By developing their own AI models, Asian startups are able to reduce their dependence on US-based companies and mitigate the risks associated with export controls.

From a technical perspective, the launch of Tulongfeng and Fugu highlights the growing importance of orchestration models in the AI space. These models are designed to coordinate agent usage among many models, allowing for more efficient and effective use of AI solutions. By developing orchestration models, Asian startups are able to differentiate themselves from US-based companies and offer more sophisticated AI solutions to their customers.

The Winners and Losers in the Asian AI Market

The launch of Tulongfeng and Fugu is likely to have significant implications for the Asian AI market. On the one hand, the launch of these models is likely to benefit Asian startups and companies that are looking to develop and market their own AI solutions. On the other hand, the launch is likely to hurt US-based companies that have been relying on the Asian market for growth.

The impact of the launch on Anthropic, the US-based company behind Mythos and Fable 5, is likely to be significant. The company has already seen its revenue affected by the US government’s ban, and the launch of Tulongfeng and Fugu is likely to further erode its market share in Asia. However, it is worth noting that Anthropic’s revenue is still significant, and the company is likely to continue to play a major role in the global AI market.

The launch of Tulongfeng and Fugu is also likely to have implications for the broader AI market. The fact that Asian startups are now developing and marketing their own AI models is likely to drive growth and innovation in the industry. However, it is also likely to create new challenges and risks, particularly in the areas of cybersecurity and export controls.

The Skeptical Case

While the launch of Tulongfeng and Fugu is likely to be seen as a significant development in the Asian AI market, there are also reasons to be skeptical. One of the main concerns is that the launch of these models may not be sustainable in the long term. The US government’s ban on Anthropic’s Mythos and Fable 5 may be lifted, and US-based companies may be able to regain their market share in Asia.

Another concern is that the launch of Tulongfeng and Fugu may not be as significant as it seems. The models may not be as sophisticated as those developed by US-based companies, and they may not be able to compete in terms of quality and performance. Additionally, the launch of these models may be seen as a publicity stunt, rather than a genuine attempt to develop and market AI solutions.

The Signal to Watch Next

The next signal to watch in the Asian AI market is the response of US-based companies to the launch of Tulongfeng and Fugu. Will they be able to regain their market share in Asia, or will Asian startups continue to gain traction? The answer to this question will depend on a number of factors, including the quality and performance of the models, as well as the response of the US government to the growing importance of AI in the cybersecurity space.

Another signal to watch is the development of orchestration models in the AI space. As the launch of Tulongfeng and Fugu highlights, these models are likely to play a major role in the future of AI. The development of more sophisticated orchestration models will be critical in determining the winners and losers in the Asian AI market.

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By Priya Nair, AI & Startup Reporter at TrendFlashy

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